Artist: Elizabeth Orr
Exhibition title: Loss Lead
Venue: Bodega, New York, US
Date: April 4 – May 3, 2015
Photography: Images courtesy of the artist and Bodega, New York
Loss leader or loss lead is a term for a marketing strategy: a commodity or service that is offered at a reduced price, intended to lead to subsequent sales of other items or services with the expectation of long-term proftability.
In relationship to perceptual scenarios of glass panes obscured with favored yogurt and dry erase, Orr’s works use the language of promotional video and side-scroll gaming to explore a strategy of loss. The videos are set in two different economies of New York state: the facade of a law frm on Poughkeepsie’s main street and a conference room in the New York Times building on 8th Avenue.
Elizabeth Orr (b.1984 Venice, CA) is an interdisciplinary artist. Working through intuition and research, her practice involves an interrogation of representations of subjectivity in performance and flm history. Her work proposes that a methodology of thought can be materialized in art, how it is made, moved, and how formal qualities of art practice supply means to an end. She received her MFA from Bard College in 2014, and has been part for the ongoing collaboration No Total based at Artists Space Books & Talks since 2012. Her work has been shown at Recess, Bodega, If I Can’t Dance I Don’t Want to Be Part of Your Revolution, Nurture Art, MoMA, MOCAtv, Philadelphia Institute of Contemporary Art, and Harvard University Carpenter Center. This is Elizabeth Orr’s frst solo exhibition in New York.